Event Case Study Sample

Written By Shani Ganter

Event Overview.

Who is the company, what was the event, what did The Hive do for the event

eg,  Sevice Now is a software development company focused on enhancing productivity. Every year, they host a series of conferences nationwide to showcase their innovations in their space. Thousands of industry professionals from all over the world travel in to check out new products and listen to tech leaders speak on their success. The Kinetic Events' team of event and conference staff were brought on to assist with registration, wayfinding, room oversight, and a variety of other conference staff duties. The conference stopped in Dallas, Chicago, New York City, and Washington DC. Our event staff kept each event running smoothly and led to successful programs in every city

Program Goals

Point Form. General

  • Welcome and engage conference attendees 

  • Quickly check guests in and direct them to exhibition areas

  • Set up exhibition and speaker rooms to ensure enough chairs for guests

  • Make sure attendees are away of swag giveaways and keynote speakers

  • Encourage guests to post on social media about the event

  • Knowledgeable about ServiceNow's mission and products in case of inquiries

Timing.

Month, year, one time/various times/week long, ect

Details.

How many staff, location

  • Exour events at conference locations in New York City, Chicago, Dallas, and Washington D.C.

  • Eight to twelve hours per event

  • 20-35 event staff members per event

  • Strong knowledge of training handout given by client

Tasks.

What were staff doing

  • Dedicated Project Manager used to hire and position staff according to their skill sets. 

  • Organize and implement training for staff

  • Facilitate registration for attendees and vendors

  • Arrange and organize door monitors and directional staff to help convention room smoothly

  • Scan badges for attendees entering sessions and keynote presentations

  • Direct lost attendees to sessions, meal areas, restrooms, etc

Outcome/Results. 

  • Overall successfully operated convention

  • Increased awareness and knowledge on new industry topics and products

  • 100% staff attendance at each convention

  • Accurate and efficient session scanning

  • Quick and effective registration process

  • Smooth flow of traffic between sessions

Shani Ganter